Glanbia Brand Docs

Our brand, built around you.

Our brand embodies what we stand for in the minds of the people who matter most—customers, consumers, and employees. It can grow relationships, create opportunities, and set us apart from the competition.

The Glanbia Nutritionals brand has gone through several evolutions over the years, with each building off the last. Our pillars have not changed, and we remain true to our focus on customer relationships. We are not just a manufacturer creating products we like. We make what customers need. At our core, we are built around our customers.

The beauty of this phrase is that it can mean different things to different people. It reaches across all audiences with personal meaning and potential. It reflects the drive to deliver the best solutions through teamwork. It speaks to our work and our process, to our internal organization, and our external audiences. It’s the boots on the ground and the collaboration in the lab—listening and acting. It shows our commitment to working together in delivering exactly what the customer needs.

Our updated brand messaging and visuals focus on this core belief.

About this guide

In a competitive environment, our brand platform is our constitution and our culture. It expresses our philosophy and character and serves as a foundation for our communications, verbal and visual. It is the difference that speaks to potential customers, partners and employees.

Our brand is more than a logo. It is our story. The story of our customers; our customers customers. It is the impact and legacy we leave with the world. Branding is the process of connecting good strategy with good creativity. This guide provides a system to express our philosophy and character and serves as a foundation for our verbal and visual communications.

How to use this guide

This guide covers 10 core elements to our brand expression: Brand Story, Logo, Color, Composition, Iconography, Illustration, Motion, Photography, Tone of Voice, and Typography. This guide will help internal and external teams apply the Glanbia Nutritionals visual and verbal storytelling with consistency and impact across communication channels.